A jewellery line, a fashion line and a boutique flower shop to top it off, she’s one of those designers that has a take on almost everything! All the way from Lima, Peru meet Talia, who gives us an insight into her life as a designer, her work ethic and why you should be fearless about doing as many things as you want to do!

 

talia-berckemeyer

You’re a designer, florist and you’ve recently opened a boutique Morphology in Peru, tell us about all your ventures: I like to create beautiful things, I started with jewelry then clothing and then the store. I try to grow on the opportunities that appear to me and make my mark the best possible way I can. I’m a great believer that one can do anything if you really set your mind to do it. The most important is to just try, don’t be afraid to make mistakes, do your best and enjoy the process.

What advice would you give to anyone wanting to handle several businesses at once? Be patient with yourself, sometimes you can get frustrated when things don’t come your way and time helps everything fall into place when it needs to.

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What is your favourite part of taking on a new project?
I love the beginning part of my projects, when you are about to create and dream about it, putting it all together.
Tell us about your fashion line and what type of pieces you do: I have two lines casual wear and evening. My casual collections are mainly knitwear and basics with great materials. I use a lot of alpaca and pima cotton.The evening wear is more sophisticated and dreamy, a lot of embroidery lace and sexy cuts. I like women to feel feminine elegant and sexy, I believe balance all three is key.
 
What has been your proudest moment with your fashion line?
When I bump into a client with one of my pieces and they tell me how much they love it and the many times that have been worn.

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What work habits do you practice that help you run your businesses?
I try to be involved in my business from top to bottom at certain point, I believe it is very important to know every aspect of it. That way you can understand it and direct every aspect from a personal level, no one can trick you or tell you that can’t be done. Even if it is not my area I must try to do it just to know how.
We notice you use a lot of butterflies in your branding, why the butterflies?
Yes, butterflies represent change. They transform and for me change is a great opportunity to better yourself in many ways. I like to believe I can be part of the process; it can be in style or self confidence or any aspect that helped them feel better about themselves.
What are the best selling flowers in your flower boutique?
We are a luxury florist company, we specialised in making the perfect arrangements and focus very much on the details. The presentation  of our arrangements is key, so the most popular is the round box with bouquet of roses. Many of our customers like our classics.

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What is your favourite fashion quote?
Let fashion be inspirational not aspirational.- friend of mine in Peru
Where do you get inspiration from?
Pinterest, it helps me get beautiful images that inspire. I love vintage, so I mix a lot of what is new in style now with old classic pieces. Everything comes back sometime or the other so it’s mostly about the mix that makes it new. I like to watch movies with photography.
Are you working on anything new at the moment?
Yes I want to get into embroidery, fabrics are becoming more complicated and I feel many times it’s about a classic cut and an amazing fabric. I want to start doing my own designs.
Who is your favourite designer? 
Valentino
What work habits do you practice that help you run your businesses.
I try to be involved in my business from top to bottom at certain point, I believe it is very important to know every aspect of it. That way you can understand it and direct every aspect from a personal level, no one can trick you or tell you that can’t be done. Even if it is not my area I must try to do it just to know how.
What is your favourite fashion book?
Moda: El siglo de los diseñadores. Fashion: The century of designers.
What is the one tech item you can’t live without.
iphone 7 last sold for £3.42
What is the one bag you can’t live without: Goyard tote bag.
What  are the one pair of shoes you can’t live without: Lanvin ballerinas
What bargain do you wish you got on U-Wantit :
valentino price drop
Find out more about Talia and her brands HERE and if your ever in Lima, head on down to Morphology, treat yourself to something nice and tell them we sent you.